About us

PROBLEM AND OPPORTUNITY

The Chilean cherry is the fourth most exported raw material in our country with 415,398 tons with an FOB value of USD $2,254 million. But behind this successful export business there is a great territorial problem; not all cherries reach the sizes required for export. This year, 2023, the figure was 120,000 tons of non-exported cherries. Mainly affecting small farmers.

There is an opportunity to develop fermented beverages in line with consumer trends, replacing grapes with cherries. Taking advantage of its functional attributes, its image and the high volume available in our territory.

MARKET

We compete in the wine and sparkling market whose internal size is USD 580 million. Externally, the focus is on Asia and the European Union. In the case of Asia, Japan demands 63% of Chilean sparkling wine, while China is the main market for our products. Both markets share a strong "spiritual" link with the cherry, positioning it as a high-value good. They strongly link it to Chile. Our consumers are mainly millennials, women, who are looking for functional, innovative and sustainably produced drinks. In addition, companies in the HORECA sector that seek to keep their offer aligned with consumer trends.

SOLUTION

We make high-value fermented beverages using cherries as raw material, generating a new commercial alternative for the growing non-exported volume, highly scalable and with high potential to be exported. We capture the spring soul of the cherry and make it available to consumers around the world, at any time of the year, through different lines of fermented beverages and distillates, maintaining and enhancing their functional properties and produced in a sustainable manner.

TRIPLE IMPACT

Social: We work with small farmers and peasants, articulation with Gov. Locals (currently IM Romeral)

Environmental Impact: We prevent the fruit from becoming waste, recovery and circular economy within the production processes.

Economic impact: Scalable alternative for non-exported cherries, mitigating the profitability crisis projected by internal oversupply (120,000,000 Kg).